Supported by D&AD, every Tuesday an advert will be chosen by an expert and analyzed. The first feature is by Paul Brazier, AMV/D&AD president. He focus on a viral ad which involves sheep with LED's on being chased into shapes. (see article below or on emetro date 29.09.09)
I'm intrigued to see how the public view this new feature, so I will be paying close attention to how long people spend reading the page and wondering if they are generally interested or they may in fact just be another ad man commuting to work finding a common interest. Advertising critiques are no longer tucked away in marketing trade mags, blogs and advertising sites. I think it's great as advertising should be a worthy page filler, becoming an industry that people like to follow and have an opinion, just like cookery,fashion,arts. It does however mean we might, if glossy mags take hold, we could start to see big red circles round typo errors and bad art direction or having such headlines as "when good concepts go bad".
Either way, its great that the industry is getting national publicity. It may also mean my mum might know what my job involves now and what makes a great ad!
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