Wednesday, January 13, 2010
Homemade
so this is it. We can finally show you the first piece of work Cate and I did here at HS&P. It was a campaign called Honda Homemade and included press and a dm pack to promote Honda now being made in the right here in the UK. This also isn't just a clever CGI or photoshop image but was lovingly hand stitched and so is actually authentically a homemade advert in itself too. Take a look below at a sample of the press which now sits right outside our office floor.
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7 comments:
Ahh, I saw these a while back. Nice simple idea, great art direction. Did you get someone to stitch it?
yes, we employed a designer took him alot of hours. He also stitched the CRV and Civic. Amazing how much detail you can get in the cars.
Where did you seem them?
nice, was beginning to wonder where that bakery sparkle had gone. Awsome art direction!
well done girls.
Good shizzle, lovin ya wok yo. whats the answer btw, why ARE things better when they're homemade?
This also isn't just a clever CGI or photoshop image but was lovingly hand stitched and so is actually authentically a homemade advert in itself too.
Surely when it was sent out as dm it was photoshop though - or was everyone stitched? doesn't it kinda defeat the idea of homemade - when the dm isn't really homemade?
Anon-5.05
Fair enough it isn't entirely handmade for each person. Originally it was going to be individual mini cross stitch dm cards on actual fabric and stitched which would have been awesome, but money suggested otherwise :( so it's as homemade as possible for the budget we were given and the amount that had to be produced.
I love the use of cross stitch in this ad. Its not just cross stitch for cross stitch sake, it has meaning and purpose. It completely reflects the message of the ad, Honda's are now made in the UK, there homemade, good quality cars built with love, care and attention to detail, just what you'd expect from a heritage of British manufacturing. Mirrored by the love and hard work depicted in the cross stitch, so seemingly british. Even the repetitiveness of the surrounding border denotes the production line of cars in a factory.
Well done girls.
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