The People's choice

The Chip Shop people have decided to let the public get their smitty paws on the entries this year. So in pure competitive spirit here's the link.

All you have to do is press the star rating on our entry (Alka Seltzer app) and that's it. The formula below makes it seem tricky but very intelligent. I think it just means rate/votes= average. Thanks



***The final results will be assessed using an algorithm designed to weight ratings to include factors like how many people actually voted for a piece of work.***

The formula we will use is: (WR) = (v ÷ (v+m)) x R + (m ÷ (v+m)) x C

* R = average for the piece of work(mean) = (Rating)
* v = number of votes for piece of work = (votes)
* m = minimum votes required to be listed in finalist table
* C = the mean vote across the whole judging process

chip shop Nominations 2010

We didn't get our entry into this years nominations. But big congrats to HS&P'S other entries from Jules, Chris and Nick for there nominations in "most shocking copy" and "best politically incorrect" and "best consumer campaign"

But take a look at our entry below for the Mobile App Category. The App was for Alka seltzer called 'Memory Aid' which acts as a lost and found app for the day after a heavy night out.