Mystic Meg

It's like the world's going to end in some sort of advertising armageddon. I agree with most of this video as alot of agencies might die off if they don't fully embrace digital. But I think it's also very patronising. Everyone has already started to get geared up and planners know that consumers have more knowledge and access to brands, it hasn't just happened over night. It's just a shift in where most of communication targets lie. However you can't deny that posters still work in their functionality, and DM packs still get more consumer attention than say an email. Also TV will never die, it's just moved to a digital scape.

Don't get me wrong, I love digital, it's advertising without limits. But I'm predicting once the newness has rubbed off there will be flip back to traditional ways. Bit like organic vs processed food movement. Albeit traditional will become more of a niche, but you cant rule them out. At the end of the day all products are different and it's what ever medium gets the message across best to the right audience. I believe most agencies will become integrated and very few will specialise. But if agencies do stick to their ground, I can imagine them surviving on their expertise alone. It will be interesting to see who's brave enough to stick it out.

Clippings

As requested here's some clippings of our Lloyds TSB pillow in the latest Digital Arts magazine. Feels great getting to see our work in print.







I'm about to pack for New Blood and have just about finished scamping. I'm frantically trying to get some ideas we've had, drawn for our portfolio surgery appointment at New Blood. Greatly we got an appointment with Augusto Sola of Mother. OH MY! I'm really looking forward to meeting him.

I thought I would post a video which may pretty much some up my next year of placements and job hunting. I'm sure indeed after many a crit and disapointment this video might be relevant and a good slap in the face!

Published

We are very happy to announce that we will be in the graduate guide of Digital Arts magazine, released on June 25th. The Lloyds "comfort for the real world" pillow has been chosen to feature.