Week 2

Blumin ell, what a rollercoaster of a week.
So the first week nerves are dissapearing and actual REAL jobs and the deadlines they bring with them are emerging. Some deadlines like to come alone whilst other like to clump together.Proceed stress.

So the next thing i've learnt that education doesn't teach... being able to juggle multiple jobs. At uni it's just one brief at a time, progression from scamp stage non exsistent and progression from yourself non exsistent. So its been a tough step this week, learning just how the process from an idea being scribbled down on the side of a napkin to the same idea being produced and all the quality control it has to go through before it can be given the seal of approval and released to the masses.

Secondanly, your part of a team. You and your copywriter. Yet your roles are very seperate and being the art director you have alot of responsibility seeing a job go through. I didn't quiet realise how much I would be solely responsible for and how much longer a job will be lingering around whilst a copywriter once words are done and approved can get on with the next job. Its kind of like if an idea was a kid, the copywriter will leave the kid at nursery whilst the art director takes the kid to nursery and then works at the nursery. But at the end of the day you both go and collect the kid and take it home.


However my week was topped off on a high note when I got to visit the opening night of Ryan Mcginley's new exhbition Moonmilk in Alison Jacques gallery. McGinley has done work for vaious adverting photography for Levis, Wrangler, NY times.

Moonmilk is about "crystalline deposits found on the walls of caves, once believed to be formed from the light of celestial bodies passing through the rock to the darkened worlds below." Here's some of Moonmilk... imagine each image about 6ft high and they take your breath away.