We were lucky enough to go to the DMA awards 2009 last Thursday, for a night of entertainment, posh nosh,awards and dodgy dancing.
We both had a great evening and saw some interesting work to get our cogs ticking. Overall though, the night was dominated by Proximity London, who with their RNLI campaign won the Grand Prix prize and NINE GOLDS! The campaign quite simply used famous video bloggers and got them to spread the word about RNLI to the Vlogger's followers. They did this by sending the Vloggers a small package with which they had to open online. Not only did they reach there target audience, they reached alot of people and with a very small budget. click here for all the winners.
No comments:
Post a Comment