This fake spam giveaway from mother has had some mixed reactions on Creative Review. Although it is highly likely to be staged, I still love the strategic thought of using spam and twisting it's negative connotations to become a leverage to highlight something positive, generosity. Not sure I would have replied to the email myself, but really does challenge your perception of genuine generosity and giving at Christmas. But despite some people's negative reactions towards the idea of using spam, it's still certainly a unique way for an Advertising agency to send out their Christmas greetings.
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