Spam

This fake spam giveaway from mother has had some mixed reactions on Creative Review. Although it is highly likely to be staged, I still love the strategic thought of using spam and twisting it's negative connotations to become a leverage to highlight something positive, generosity. Not sure I would have replied to the email myself, but really does challenge your perception of genuine generosity and giving at Christmas. But despite some people's negative reactions towards the idea of using spam, it's still certainly a unique way for an Advertising agency to send out their Christmas greetings.

The toughest brief yet.

... the annual Agency Christmas Greeting.

Didn't think it would be this hard, the jolliest brief of the year, but when the client is your employer, boy things get tough!
The challenge is to find an original thought about christmas (if that's possible) but still keep its relevance to the agency and promote its creativity. So far we have been failing with this and not getting the balance quite right.

So we had a week on it, researched and found there's a whole load of agency christmas love out there to contend with. See here for a big list of them form 2008.
Some of my favourites are below..








I'll keep you updated on how our first agency christmas card goes. eeps.