We spent a few lovely sunny days in London on Wednesday and Thursday. First on the visit list, Farm. Absolutely loved the place. Really nice people, really nice size agency, really nice advice.
We went to present our responses to the National Book Token Brief. At first glance, was a nasty brief. But we soon got into it. However, I don't think our approach was fully executed well, and its not a piece we are proud enough to put in our portfolio. I don't think any team got it totally 100% spot on either. Its hard to advertise tokens and not just advertise books. I guess it comes with experience but Kevin and Gregor just spot flaws instantly, and you go oh sh*t, why didn't i notice that. We hope to return to see them and have a better natter soon.
In the afternoon, we went to Covent garden and saw Dan, from Major Players. Again, what an oracle of knowledge. He pretty much knows everyone in the Industry and exactly whats going on. He gave us again great tips for successfully launching our careers. Best advice, no matter where; agencies must pay placements at least minimum wage. So no excuses. He did openly admit that at this moment in time he can't offer us much of his help, just advice. He also did a mystic meg moment, and believes that people will start hiring placements soon within the next 6 months. I'll hold you to that dan!