Saturday, December 22, 2007

It's christmas.

cor blimey!! havent had time to blog because ive been busy at work- retail madness.. so ive uploaded some pics of londons visit to the design museum,wk and the tate.

The exhibition i found most inspiring was Matthew William's 10 years in fashion. Nice to see such a vibrant collection and from someone british. Matthew Williamson is a unique success story within the British fashion industry. Ten years after setting out on his own as a fashion graduate in 1997, he now has a store in the heart of Mayfair, his collections are worn by celebrity clients including Madonna, Gwyneth Paltrow and Sienna Miller, and he is Creative Director at Pucci. This overview presents his most iconic designs and deconstructs the process behind his work, illuminating his distinctive use of pattern, print and colour.

In the Tate we didnt really get as inspired but we couldnt miss the massive crack in the ground floor!Colombian artist Doris Salcedo has sent what looks like a bolt of lightning more than 500 feet across the floor of the Turbine Hall.
The work is the first in the Unilever series of commissions inaugurated with the gallery in 2000 to interfere with the building itself.The artist aims to draw attention to racism and the divisions in society. "Its appearance disturbs the Turbine Hall in the same way the appearance of immigrants disturbs the consensus and homogeneity of European societies," she said. Interesting.....

Overall jolly good day, hopefully many more visits to london to come. Its a real eye opener, and i cant help but feel more and more motivated every time i go there


Friday, December 21, 2007

A last minute thought

Came across this on the old t'internet:

I think it's a brilliant idea, love how interactive it is and how it's creating emotional and impactful connections with the "lastminute" brand. I think it would work perfectly, depending on what people write of course. I zoomed in on it and as expected did find a comment that I'm sure wasn't the kind of thing they were hoping for!


Thursday, December 20, 2007

Let us in!

On Tuesday we took and trip to London and visted Wieden and Kennedy, for a book crit with the lovely Ida Gronblom and Fabian Berglund, pictured below, (well sort of! To get noticed by W&K they stuck life-size photos of themselves pressed up against the outside of their windows to show how keen they were to get in. Pretty cool hey!)

The agency itself was an eye opener, as was the feedback from Ida and Fabian. It was a great exeperience, that got our creative juices flowing even more. And as if that wasn't enough, on my return I opened up last week's Campaign only to find that W&K had been voted number one in the 'Top 10 best agencies to work for', "Wieden & Kennedy seems to have it all. If you work there, you can contribute to some of the best advertising campaigns in the world, and it has a reputation for treating its staff with respect. There's a knitting class, "Thirsty Thursdays", a generous pension scheme and free language lessons. Trendy offices near Brick Lane complete the picture." Knitting classes and free language lessons, let me in!

On the way back I saw my first Digital Escalator Panel, (an IBM advert for the genographic project) on the Euston undeground. Having heard a lot about them it was good to actually see one in reality and notice how they seem to grab people's attention a lot more than the usual static posters. But I wonder if this will last forever or is this because DEP's are still a novelty?


Friday, December 14, 2007


Yesterday we had our last presentation of this semester before christmas. It was with a lady from Oakwood Dc company in Bristol. She set us a brief to sell the cars the movie toys in a young boys mag. Unfortunately the Mattel client didn't turn up. It was a challenge not firstly because for the last 2 years we have been aiming ads at mainly adult audiences but also how to effectifly illustrate. Overall i was impressed by what people produced but it was hard to pull in our ideas to fit the clients exact needs and not just be creativly clever for the sake of it!

Ive put a pic below of esther from Oakwood and a team presenting.


Wednesday, December 5, 2007

A night in the life of an illustrator.

As you can see i've been slogging away in one of our illustration module for our car brief. I had lots of fun experimenting with pastels and markers and the different effects you can do. However i don't think id have the patience to do all our scamps to the same standard! Sorry Nikki! But i defiently admire how much time goes into illustration now...

Tuesday, December 4, 2007

The ups and downs of a day!!!!!!

The last few blogs, Ems and I have spoke of how inspiration can be found anywhere, and lately,(since doing this blog and the intensity on the course increasing more and more by the day!)i find myself constantly looking around for my next form of inspiration! so imagine my dissapointment when i am confronted with this!:

Yes, I know, tragic isn't it, of all the beautiful and wonderful words in the English language and this is the best they can do!

Oh well, its lucky i then persisted to carry on down the street, and later came across this:

Now the photo doesn't do it much justice, and to be fair it wasn't anything spectacular as such, but it was different, and it caught my eye, and sometimes, on a cold, miserable Tuesday evening, for me, that is enough!
It was a simple advertisement for a jewellery store, projected onto the pavement in front of the store. It was dark, and I don't know what I was doing, I must have been looking down at the pavement or something, and then this bright thing appeared on the floor and started moving around, just really caught my eye. Another good example, of simple advertising, that is slightly different and thus effective, making up for the previous injustice of the day! :)


Mixed messages

Work experience hunting just seems to be an impossible tricky task. We keep getting told different messages, Some say be creative and grab there attention whilst other agencies want a simple email. Either way i think its just down to personal preference. But the problem is we dont know them personally to know there prefernece! I think luck has a big part to play too! This article sums this dilema up!:


Saturday, December 1, 2007

Snapshot of creative thought.

friday I visited the thrid year graphics and illustration exhibition opening night at the Art Gallery in Cheltenham. As you can see there was a very good turn out and overall a good exhibiton of work shown. Below are a few of my favourites and ill take photos of the postcards of the best ones and post in my next blog. Each student had to take anything they found in the museum and interpret them in there own way. This could be from works of art, sculptures, or even down to the sign for the toilets! Each had a very different interpretation of the gallery. My favorite had to be the illustrations shown below just because of the comedy and great style. The best graphics included a Window Ledge allotment where you could make the watering can and grow a variety of veggies all on your window seal apparently inspired by the geological maps in Cheltenham. Overall nice to see the other talents at our uni and it just shows you that you can get inspiration from anything!


Friday, November 30, 2007

My Guilty Pleasure

Reading the rest of this weeks Campaign, I came across another interesting article:

"You really know that Christmas is approaching when every ad break seems to be full of images of windswept models joyously running through sand dunes before launching themselves into a passionate clinch. Yes, it's the return of the perfume ads. Not only are they the same as last year, they're the same as each other- and so hardly liekly to make anyone pick one scent over another. Please if you must blanket-book ad slots for the entire festive season, can we have something that is a bit more engaging next year?"

I think a very good point has been made here. As aspiring ad creatives would it be a good idea to do a fragrance brief, with a different approach to the norm for our portfolio?? I think it would definately be worth considering, and would hopefully stretch our problem solving abilities as I imagine it must be quite hard to try and sell something as intangible as a smell, although I do realise that it is the "lifestyle" of the brand rather than the smell itself which is usually the concept, as a way of tackling this difficulty I guess, though can it be approached in a different way? As an eager, open minded student, I think yes!!!! (maybe naively?!!) bring on the challenge!

And although I agree with the article, that yes fragrance ads can be a bit monotonous, I believe that there must be some justification to the constant use of beautiful models etc, else why would this approach continue to be taken?

I myself am a prime example, along with many other women, who have been affected by such an advert, I am quite ashamed to admit. In this particular ad, a man gets out of bed naked, and only puts on his Lacoste Pour Homme and sits in a chair and waits for his partner to come home. Not much of a concept, I know, but hey, lets face it, sex sells, not always but in this case, to me it certainly did!

Wow! And I have never forgot this ad from the first day I saw it which just shows that not very often, but sometimes there are exceptions to the rule where it seems ok to throw any kind of concept out the window and just get a bloody gorgeous man with a rather nice bottom and have him walk around naked and drink a cup of tea!

Would it make me buy this product? I don't think this man and his lovely bottom would make me run out to the nearest shop and buy it in the hope that my boyfirend when wearing it may magically transform into the very same man, because the thing with fragrance is the ads can draw in as many people as they want, but at the end of the day its the smell that counts, and people will nearly always smell before buying! (I speak as a former fragrance sales gal!)

But would it make me remember Lacoste the brand, and that particular product? and be much more likely to pick it up and have a whiff? Yes it would!


Thursday, November 29, 2007


Sorry about the picture quality but i thought i would support the third year advertisers. They have to raise 3,000 to exhibit at the new blood exhibition. So every two weeks they are hosting an event called the Salon with Dj's called Hair by Rodderick. And the tickets are combs, a different one each week. Jolly good idea and proven very popular! EEps next year that will be us!


Wednesday, November 28, 2007

Campaign for breakfast

This morning whilst consuming my ever so nutricious all-bran I found a very interesting piece in Campaign. Its from Rory Sutherland's blog,
"Are Brands Eco-Friendly?: I have suddenly conceived the insane notion that brands are good for the environment.
Brands are, after all, gloriously intangible. You can build a brand without killing trees, and few precious raw materials are needed in their creation. I might go further.
The value of any branded item often decays far more slowly than the value of unbranded equivalent. Those Chanel sunglasses you buy today will still fetch a fair price on eBay in 20 years' time, while their cheaper unbranded equivalents have been clogging up a landfill for a decade.
Yet, such is my lack of confidence in the environmental benefit of brands, I can't really believe my own argument. It can't be true,can it?"

Good question! and great notion! I shall use it next time some advertising hater throws me the typical spiel, on how advertising is the pimp for the prostitue known as commercialism (So brilliantly worded by my lecturer Rob Bowdery)So thanks Rory! Heard good words about the man whilst visiting Ogilvy and now I think I like him even more!

Following up my blog the other day, concerning the new Oxfam Unwrapped campaign, I read an interesting article on this too, also in Campaign. Adrian Holmes, executive creative director of Y&R Europe says the fundraising idea is "commendable enough" and "Hats off to the various celebs for mucking in" but then goes on to say, "...but I'm a bit perturbed by the slightly jokey tone of voice of the spot:it starts off as a parody of a typical charity ad, and can't quite wipe the smile off its face from then on" He concludes by saying, "Yes, it's fun and all that, but I do hope the credibility of the whole enterprise isn't undermined as a result."

Even though I said I love the ad, and still do, as i truly feel this satirical slant really grabs the audience's attention, I feel Adrain has made a very good point here, one I had not considered before. Whether or not he is correct I am undecided, but it did make me wonder about any possible negative outcomes. For examply next time a serious Oxfam ad comes on, will i start thinking of a flapping fish and of fluffy pigs and dung, and begin to smirk uncontrollably?!!(which would be very bad timing!) or will i simply make no connection between the two, and leave the spoof in the far away distance of my christmas memories?! Only time will tell!


Tuesday, November 27, 2007

Bruce Mau's incomplete manifesto for Growth

A little list i was handed from a graphic folk- i really like some of his points to help you creativly grow and be inspired!

1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.

2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you'll never have real growth.

3. Process is more important than outcome. When the outcome drives the process we will only ever go to where we've already been. If process drives outcome we may not know where we’re going, but we will know we want to be there.

4. Love your experiments (as you would an ugly child). Joy is the engine of growth. Exploit the liberty in casting your work as beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

5. Go deep. The deeper you go the more likely you will discover something of value.

6. Capture accidents. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process. Ask different questions.

7. Study. A studio is a place of study. Use the necessity of production as an excuse to study. Everyone will benefit.

8. Drift. Allow yourself to wander aimlessly. Explore adjacencies. Lack judgment. Postpone criticism.

9. Begin anywhere. John Cage tells us that not knowing where to begin is a common form of paralysis. His advice: begin anywhere.

10. Everyone is a leader. Growth happens. Whenever it does, allow it to emerge. Learn to follow when it makes sense. Let anyone lead.

11. Harvest ideas. Edit applications. Ideas need a dynamic, fluid, generous environment to sustain life. Applications, on the other hand, benefit from critical rigor. Produce a high ratio of ideas to applications.

12. Keep moving. The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.

13. Slow down. Desynchronize from standard time frames and surprising opportunities may present themselves.

14. Don’t be cool. Cool is conservative fear dressed in black. Free yourself from limits of this sort.

15. Ask stupid questions. Growth is fueled by desire and innocence. Assess the answer, not the question. Imagine learning throughout your life at the rate of an infant.

16. Collaborate. The space between people working together is filled with conflict, friction, strife, exhilaration, delight, and vast creative potential.

17. ____________________. Intentionally left blank. Allow space for the ideas you haven’t had yet, and for the ideas of others.

18. Stay up late. Strange things happen when you’ve gone too far, been up too long, worked too hard, and you're separated from the rest of the world.

19. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.

20. Be careful to take risks. Time is genetic. Today is the child of yesterday and the parent of tomorrow. The work you produce today will create your future.

21. Repeat yourself. If you like it, do it again. If you don’t like it, do it again.

22. Make your own tools. Hybridize your tools in order to build unique things. Even simple tools that are your own can yield entirely new avenues of exploration. Remember, tools amplify our capacities, so even a small tool can make a big difference.

23. Stand on someone’s shoulders. You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.

24. Avoid software. The problem with software is that everyone has it.

25. Don’t clean your desk. You might find something in the morning that you can’t see tonight.

26. Don’t enter awards competitions. Just don’t. It’s not good for you.

27. Read only left-hand pages. Marshall McLuhan did this. By decreasing the amount of information, we leave room for what he called our "noodle."

28. Make new words. Expand the lexicon. The new conditions demand a new way of thinking. The thinking demands new forms of expression. The expression generates new conditions.

29. Think with your mind. Forget technology. Creativity is not device-dependent.

30. Organization = Liberty. Real innovation in design, or any other field, happens in context. That context is usually some form of cooperatively managed enterprise. Frank Gehry, for instance, is only able to realize Bilbao because his studio can deliver it on budget. The myth of a split between "creatives" and "suits" is what Leonard Cohen calls a 'charming artifact of the past.'

31. Don’t borrow money. Once again, Frank Gehry’s advice. By maintaining financial control, we maintain creative control. It’s not exactly rocket science, but it’s surprising how hard it is to maintain this discipline, and how many have failed.

32. Listen carefully. Every collaborator who enters our orbit brings with him or her a world more strange and complex than any we could ever hope to imagine. By listening to the details and the subtlety of their needs, desires, or ambitions, we fold their world onto our own. Neither party will ever be the same.

33. Take field trips. The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

34. Make mistakes faster. This isn’t my idea -- I borrowed it. I think it belongs to Andy Grove.

35. Imitate. Don’t be shy about it. Try to get as close as you can. You'll never get all the way, and the separation might be truly remarkable. We have only to look to Richard Hamilton and his version of Marcel Duchamp’s large glass to see how rich, discredited, and underused imitation is as a technique.

36. Scat. When you forget the words, do what Ella did: make up something else ... but not words.

37. Break it, stretch it, bend it, crush it, crack it, fold it.

38. Explore the other edge. Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.

39. Coffee breaks, cab rides, green rooms. Real growth often happens outside of where we intend it to, in the interstitial spaces -- what Dr. Seuss calls "the waiting place." Hans Ulrich Obrist once organized a science and art conference with all of the infrastructure of a conference -- the parties, chats, lunches, airport arrivals — but with no actual conference. Apparently it was hugely successful and spawned many ongoing collaborations.

40. Avoid fields. Jump fences. Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. They are often understandable efforts to order what are manifold, complex, evolutionary processes. Our job is to jump the fences and cross the fields.

41. Laugh. People visiting the studio often comment on how much we laugh. Since I've become aware of this, I use it as a barometer of how comfortably we are expressing ourselves.

42. Remember. Growth is only possible as a product of history. Without memory, innovation is merely novelty. History gives growth a direction. But a memory is never perfect. Every memory is a degraded or composite image of a previous moment or event. That’s what makes us aware of its quality as a past and not a present. It means that every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.

43. Power to the people. Play can only happen when people feel they have control over their lives. We can't be free agents if we’re not free.


Monday, November 26, 2007

Oxfam unwrapped-far from disapointing!

Well...Christmas is upon us and so are the crimbo commercials! One that really stood out to me, was the Oxfam Unwrapped commercial:

As it stands I don't yet know what anybody else thinks about it, but I absolutely love it!!!
Its said to be the first-of-its-kind spoof charity TV advertisement for Oxfam Unwrapped, and to me this really shows, as I haven't seen a spoof charity advert before,and if i have it obviously hasn't left an impression on me, whereas this one certainly did.

Creatives Jonathan Burley and Jim Bolton from the agency Leo Burnett, have successfully turned the traditional charity advertisement on its head! However, my only discontent was the inclusion of Helena Bonham-Carter laughing at the end, which I felt kind of spoiled the illusion of the satire a little, however,still a really good ad that grabbed my attention, as did the billboard posters (images taken by iconic photographer Rankin)


Sunday, November 25, 2007

A follow on.....

Advertising Agency: Y&R Asia, Singapor

Browsing through You Tube today and found another execution for Sony Bravia. Its similar to fallon's work with the same theme of bursting rich virbrant colours. I love the shots used to really get some pace and energy in the ad. personally i prefer it to Playdoh ad. Have a gander:


Friday, November 23, 2007

knitted hats!

Once again a very clever yet simple idea grabbed my attention and screamed buy me!! Innocent drink's new wolly hats each hand knitted on top of the smoothie bottles also raise money for help the aged to help keep grannies warm! Its all so cute and addorable but also an ingenius idea and fit perfectly on top of your mobile after youve finished your drink. nice!!