Thursday, December 20, 2007

Let us in!

On Tuesday we took and trip to London and visted Wieden and Kennedy, for a book crit with the lovely Ida Gronblom and Fabian Berglund, pictured below, (well sort of! To get noticed by W&K they stuck life-size photos of themselves pressed up against the outside of their windows to show how keen they were to get in. Pretty cool hey!)


The agency itself was an eye opener, as was the feedback from Ida and Fabian. It was a great exeperience, that got our creative juices flowing even more. And as if that wasn't enough, on my return I opened up last week's Campaign only to find that W&K had been voted number one in the 'Top 10 best agencies to work for', "Wieden & Kennedy seems to have it all. If you work there, you can contribute to some of the best advertising campaigns in the world, and it has a reputation for treating its staff with respect. There's a knitting class, "Thirsty Thursdays", a generous pension scheme and free language lessons. Trendy offices near Brick Lane complete the picture." Knitting classes and free language lessons, let me in!

On the way back I saw my first Digital Escalator Panel, (an IBM advert for the genographic project) on the Euston undeground. Having heard a lot about them it was good to actually see one in reality and notice how they seem to grab people's attention a lot more than the usual static posters. But I wonder if this will last forever or is this because DEP's are still a novelty?

Nikki

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