Here is the first of our national press ads. The idea is that we have taken a product truth and amplified it. So the jazz is has magic seats that can change to 180 combination, enabling you to arrange your car around your life.
The style was influenced by Swiss style art direction, every object and layout is engineered and considered. With classic red Swiss typeface overlayed giving these ads a non traditional car ad feel. Each illustration was also painstakingly considered and drawn with a technical, lifelike style. Each object also resembles or hints to the cars shape and defining features to make the whole piece succinct. Come back to see the rest of the series soon.