Friday, April 15, 2011

Honda National Press Ad

Here is the first of our national press ads. The idea is that we have taken a product truth and amplified it. So the jazz is has magic seats that can change to 180 combination, enabling you to arrange your car around your life.

The style was influenced by Swiss style art direction, every object and layout is engineered and considered. With classic red Swiss typeface overlayed giving these ads a non traditional car ad feel. Each illustration was also painstakingly considered and drawn with a technical, lifelike style. Each object also resembles or hints to the cars shape and defining features to make the whole piece succinct. Come back to see the rest of the series soon.

Thursday, April 7, 2011

BT DMA Awards

Here's some work we produced as part of the annual BT Digital Music Awards. The purpose, to get fans to vote for their favorite artists and increase awareness of the awards.
Our idea was to hero the fans,after all it's the fan's who make the artist. See the video for a better overview.

BT DMA Case Study from Crayon London on Vimeo.