Honda National Press Ad

Here is the first of our national press ads. The idea is that we have taken a product truth and amplified it. So the jazz is has magic seats that can change to 180 combination, enabling you to arrange your car around your life.

The style was influenced by Swiss style art direction, every object and layout is engineered and considered. With classic red Swiss typeface overlayed giving these ads a non traditional car ad feel. Each illustration was also painstakingly considered and drawn with a technical, lifelike style. Each object also resembles or hints to the cars shape and defining features to make the whole piece succinct. Come back to see the rest of the series soon.

Look what we did...

Been a long time since I last posted but work has got its very large claws stuck in me at the moment cos it's been blumin busy around here!

So Here's a little glimpse of a project we did for Honda. We were briefed to come up with a new creative DM pack to display the whole Honda car range and brand. The Idea- "Inspiration is everywhere". Inspiration for making the cars often came from looking at the world around you rather than just staring at a blank piece of paper. We commissioned Hattie Newman to come up with these gorgeous paper sets to which would home the cars. Each set would fit with the characteristics and personality of the car and each set also tells a small story about other Honda products and antics.

There will be a making of video to follow showing the final shots.

Antoine Bardou-Jacquet

Welcome back to the Idea Bakery in 2010.

Work is calling and just to finish off the blog for the new year I thought I would look at the poll I set up asking which ad you thought was 'ad of the decade'. The winner, with 50% of the votes goes to Honda Cog, which totally contradicts ITV's Ad of the Decade Hovis, Go On Lad. (Although granted my sample size is minute!)

1. Honda Accord- Cog
9 (50%)

2. Hovis- Go On Lad
2 (11%)

2. Skoda Fabia- Cake
2 (11%)

4. Cadburys- Gorilla
4 (22%)

5. Compare The Market- Compare the Meerkat
1 (5%)


After a little research into this 6 million pound ad I discovered It was directed by Antoine Bardou-Jacquet.
Bardou-Jacquet now works for the production company Partizanlab.

Antoine certainly boasts a healthy CV, jam packed with campaigns he's directed such as:










Impressive stuff and it's easy to see why he's a top agency favorite.