Monday, December 12, 2011

AND Honda

Below are some pieces from a Campaign we did to launch the new NC700x and Nc700S across Europe. The concept revolved around the insight that the NC700 can used for anything from an everyday commute to a trip in the countryside. To show the versatility of the bike we decided to amplify the roads and areas the bike can go to. Each cgi "AND" has been lovingly crafted by Chris Labrooy. Each typeface has been created by objects or items found in each environment. The press was also accompanied by a product film (see previous blog post)

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