Monday, March 29, 2010

Screw you Darling

Maybe it's just me being from the country and all that but I really like this new tv ad below from Magners and the strapline, "There's method in the Magners" Well done Cider people you make me proud.

Friday, March 26, 2010

Mystic Meg

It's like the world's going to end in some sort of advertising armageddon. I agree with most of this video as alot of agencies might die off if they don't fully embrace digital. But I think it's also very patronising. Everyone has already started to get geared up and planners know that consumers have more knowledge and access to brands, it hasn't just happened over night. It's just a shift in where most of communication targets lie. However you can't deny that posters still work in their functionality, and DM packs still get more consumer attention than say an email. Also TV will never die, it's just moved to a digital scape.

Don't get me wrong, I love digital, it's advertising without limits. But I'm predicting once the newness has rubbed off there will be flip back to traditional ways. Bit like organic vs processed food movement. Albeit traditional will become more of a niche, but you cant rule them out. At the end of the day all products are different and it's what ever medium gets the message across best to the right audience. I believe most agencies will become integrated and very few will specialise. But if agencies do stick to their ground, I can imagine them surviving on their expertise alone. It will be interesting to see who's brave enough to stick it out.

Wednesday, March 24, 2010

Mad Men's so fake.

Plastic fake. Love it. Bit creepy but Don still looks the shit even in a hot pink polymer sort of way. And Joan, loving the tailoring but just not enough curves!
In Order from left, Joan Holloway, Roger Sterling, Don Draper and Betty Draper.

Wanna be in my gang?

So it happened. The first slice from a scalpel blade. Suprised it took me this long actually. But now I feel initiated into the role of an art director/mock-up queen. I think I came off fairly well, no stitches just a nice flap of skin and most importantly not a drop off blood on the work! So professional.

Saturday, March 20, 2010

Sacred Spanners

This is all new to me when I spotted it in Lyme Regis, but Spanners are saved for future generations like some dying breed of fisherman's tool. Nice. Donate Generously people!

Tuesday, March 9, 2010

Patternity at Supermarket Sarah

Another beautiful wall from Supermarket Sarah in collaboration with Patternity. The wall this time explores you guessed it patterns.It's a really fantastic kaleidoscope display of patterns (see the making of the wall below) and yes it's all for sale! so... LEG IT!

Friday, March 5, 2010

A new bit of Silverware.

A Little bit of good news.

On a whim I thought I would enter a brief set by the Idea Bounty.
The brief was for the Allan Gray Orbis Foundation to promote students to enroll in their education program in South Africa via text and press.

My solution was to create a bit of excitement and release hundreds of ribbons with the text number on over the schools. The action would be filmed and photographed to form viral videos and assets for press.

So I was pleased to hear that I got a Silver award from the competition. Not bad for my first bounty.