It's grey and grumpy outside, the alarms on constant snooze but it's time to get up and face the crammed tubes, cold winter walks and long dark days whilst along the way make some good old adverts. It's January and maybe those new years resolutions didn't quite go to plan (cue. cupcake, nom nom nom) and perhaps the client still hasn't raised their budget. But still there's a willingness to learn, create and inspire, with big adverts still making its way out of industry meetings and even agencies rebelling against the credit slum.
Take
Iris for example, with there big bold move to employ 57 new people and to make their mark in such gloomy times. I like the balls they have to pr their company in this way and whoever signed it off.
It is lovely to think that despite and the gloom and doom, great work is still getting filtered through and creative conscious isn't forgotten despite budget. In any case it forces people to think more creative. For example, take
Sid Lee. Formed in the 90's recession a few talented graduates couldn't land jobs so decided to set up their own company. Ten years later, they are producing top notch work for well regarded brands.
But under all this success. There has to be personal internal motivation. People don't win awards out of luck or politics alone, but because of sheer god damn hard work. So this leads me on to why work in an industry that can eat you up and spit you out, that's if you ever become appetising enough to eat in the first place? So what are your reasons? Enter in the poll opposite.
