Life is looking Good.

Another campaign that involved a Bike Launch for Honda across Europe. This time, it was for the brand new Honda Integra. A Honda that doesn't really have a category within bikes. Its a bit like a scooter but with the power of a bigger bike and was created to bridge the gap between the everyday need for practicality and the desire for a more powerful, refined ride. The Integra is the considered choice for any discerning rider. We needed to communicate to the audience a stylish, cool and sophisticated bike. No spotty teenage, hairdryer scooter riders here! Photography and film by Adam Swords.

AND Honda

Below are some pieces from a Campaign we did to launch the new NC700x and Nc700S across Europe. The concept revolved around the insight that the NC700 can used for anything from an everyday commute to a trip in the countryside. To show the versatility of the bike we decided to amplify the roads and areas the bike can go to. Each cgi "AND" has been lovingly crafted by Chris Labrooy. Each typeface has been created by objects or items found in each environment. The press was also accompanied by a product film (see previous blog post)

BT DMA awards 2011

Our campaign this year involved a online battle between fans to try and claim a virtual wall with their favorite artist poster.

Italy

Two new product videos i art directed in Italy in the summer for two Honda Bike Launches. The Integra and Nc700S/X.
Press ads to accompany the films coming soon.

CRV HONDA Press Ad

The CRV is capable of driving on a variety of road surfaces and weather conditions. We wanted to dramatise this product truth. The illustration style comes from looking at old national geographic and technical geology drawings by the likes of James Sowerby. Again each illustration was produced to mimic the car's overall shape. For example the worm is used to highlight the top of a Tyre.

Honda National Press Ad

Here is the first of our national press ads. The idea is that we have taken a product truth and amplified it. So the jazz is has magic seats that can change to 180 combination, enabling you to arrange your car around your life.

The style was influenced by Swiss style art direction, every object and layout is engineered and considered. With classic red Swiss typeface overlayed giving these ads a non traditional car ad feel. Each illustration was also painstakingly considered and drawn with a technical, lifelike style. Each object also resembles or hints to the cars shape and defining features to make the whole piece succinct. Come back to see the rest of the series soon.

BT DMA Awards

Here's some work we produced as part of the annual BT Digital Music Awards. The purpose, to get fans to vote for their favorite artists and increase awareness of the awards.
Our idea was to hero the fans,after all it's the fan's who make the artist. See the video for a better overview.

BT DMA Case Study from Crayon London on Vimeo.

Inspiration is everywhere

I can now finally show you the video from a DM pack I did last year for Honda. Thanks to Hattie Newman and her team of lovelies for the amazing paper world illustrations

Paper World from Crayon London on Vimeo.