AND Honda

Below are some pieces from a Campaign we did to launch the new NC700x and Nc700S across Europe. The concept revolved around the insight that the NC700 can used for anything from an everyday commute to a trip in the countryside. To show the versatility of the bike we decided to amplify the roads and areas the bike can go to. Each cgi "AND" has been lovingly crafted by Chris Labrooy. Each typeface has been created by objects or items found in each environment. The press was also accompanied by a product film (see previous blog post)

Italy

Two new product videos i art directed in Italy in the summer for two Honda Bike Launches. The Integra and Nc700S/X.
Press ads to accompany the films coming soon.

Honda National Press Ad

Here is the first of our national press ads. The idea is that we have taken a product truth and amplified it. So the jazz is has magic seats that can change to 180 combination, enabling you to arrange your car around your life.

The style was influenced by Swiss style art direction, every object and layout is engineered and considered. With classic red Swiss typeface overlayed giving these ads a non traditional car ad feel. Each illustration was also painstakingly considered and drawn with a technical, lifelike style. Each object also resembles or hints to the cars shape and defining features to make the whole piece succinct. Come back to see the rest of the series soon.

BT DMA Awards

Here's some work we produced as part of the annual BT Digital Music Awards. The purpose, to get fans to vote for their favorite artists and increase awareness of the awards.
Our idea was to hero the fans,after all it's the fan's who make the artist. See the video for a better overview.

BT DMA Case Study from Crayon London on Vimeo.

Inspiration is everywhere

I can now finally show you the video from a DM pack I did last year for Honda. Thanks to Hattie Newman and her team of lovelies for the amazing paper world illustrations

Paper World from Crayon London on Vimeo.

A little bit of self indulgence.

Been an awfully long time since the last blog post. Mainly because since winning a Sony Pitch 6 months ago, it has been a little non-stop since.

So here's the work that came out of the long slog..
The campaign was entitled "welcome back emotion", the idea comes from the basic insight that we increasingly want more and more from entertainment, we want to experience heightened emotion more that ever. We want to be scared more, cry more and laugh more and now with all the laptop's gadgets and gizmo's watching films, listening to music and playing games has never been so god damn good. In fact your more involved, more entertained and consequently you experience more emotion.

With this concept in mind, we knew that we wanted to make our campaign stand out amongst the competitors. Firstly we wanted colour. So many laptop adverts are full of techy language, mainly black and dull. So within our campaign, we chose 5 emotions to match the top 5 features on the laptop and to make each unique we chose a colour with portrayed the emotion best.

We commissioned Mitch Jenkins, an absolutely fantastic photographer, with a lovely team who was great to work with, completely knew what we wanted and achieved stunning photos and films. We wanted to keep the adverts quite basic and make the portraits and emotions be the focal point.





so here's part of the final result... The films are currently playing on underground digital escalators and will be available to view online soon as rich media and website formats.

Look what we did...

Been a long time since I last posted but work has got its very large claws stuck in me at the moment cos it's been blumin busy around here!

So Here's a little glimpse of a project we did for Honda. We were briefed to come up with a new creative DM pack to display the whole Honda car range and brand. The Idea- "Inspiration is everywhere". Inspiration for making the cars often came from looking at the world around you rather than just staring at a blank piece of paper. We commissioned Hattie Newman to come up with these gorgeous paper sets to which would home the cars. Each set would fit with the characteristics and personality of the car and each set also tells a small story about other Honda products and antics.

There will be a making of video to follow showing the final shots.

Wanted Ads brief and viral

Our work can now be seen here.

The peoples choice is also up. Pick us if you like it. Thanks

A change of name

From Last week, Cate and I now work at "Crayon" as HS&P got re-branded to help encompass the group under one roof. Crayon will offer a full digital and direct service for clients such as Sony, Honda, Axa, BT, British Gas and Diagio.