Monday, October 18, 2010

A little bit of self indulgence.

Been an awfully long time since the last blog post. Mainly because since winning a Sony Pitch 6 months ago, it has been a little non-stop since.

So here's the work that came out of the long slog..
The campaign was entitled "welcome back emotion", the idea comes from the basic insight that we increasingly want more and more from entertainment, we want to experience heightened emotion more that ever. We want to be scared more, cry more and laugh more and now with all the laptop's gadgets and gizmo's watching films, listening to music and playing games has never been so god damn good. In fact your more involved, more entertained and consequently you experience more emotion.

With this concept in mind, we knew that we wanted to make our campaign stand out amongst the competitors. Firstly we wanted colour. So many laptop adverts are full of techy language, mainly black and dull. So within our campaign, we chose 5 emotions to match the top 5 features on the laptop and to make each unique we chose a colour with portrayed the emotion best.

We commissioned Mitch Jenkins, an absolutely fantastic photographer, with a lovely team who was great to work with, completely knew what we wanted and achieved stunning photos and films. We wanted to keep the adverts quite basic and make the portraits and emotions be the focal point.

so here's part of the final result... The films are currently playing on underground digital escalators and will be available to view online soon as rich media and website formats.

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