Monday, December 12, 2011

Life is looking Good.

Another campaign that involved a Bike Launch for Honda across Europe. This time, it was for the brand new Honda Integra. A Honda that doesn't really have a category within bikes. Its a bit like a scooter but with the power of a bigger bike and was created to bridge the gap between the everyday need for practicality and the desire for a more powerful, refined ride. The Integra is the considered choice for any discerning rider. We needed to communicate to the audience a stylish, cool and sophisticated bike. No spotty teenage, hairdryer scooter riders here! Photography and film by Adam Swords.

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