YCN London

Yesterday took us again to another book crit to visit Nick defty in whitechappel in London. Had a really good talk and probably one of our best results as we will hopefully in easter have a week there doing a project for them. It was interesting to go to the very place that sources young talent and creates awards for us to enter. I think because it's aimed at young creatives, we were really felt welcome and our struggle already to get noticed in the industry was acknowledged! It's going to be a great week, and we both look forward to the challenge!




Emily

Samaritans

We were asked about half a year ago to submit to a live brief to attract volunteers for the samaritans by the regional area people. We got chosen and has since had our work sent to the printers. However since seeing bbdo in london's tele version it makes ours look kinda lame. But still i think we show a clear message and in a more utopic light! But still the graphics in the ad are brilliant and i couldnt peel my eyes away! cant wait to see it in my lounge think it would also work well as a radio ad.





emily

Leith

We have been away for far too long! Mainly and admittedly because we have been left a little deflated after our rambles around the country! We love the constructive criticism and know that we have a long way to go, but our portfolio is still feeling a little bruised!

Our last crit took us to Leith in Edinburgh where we met the creative director Gerry. Lovely guy and knows his stuff! A few comments he made about our work:

1. Can we describe each campaign in one sentence? If we can't, why not?!? and provided examples like the gorilla,skoda cake, bravia paint, as ads you can talk about in even a few words. So yes, I think he's right we have kinda overcomplicated nearly all of our briefs and perhaps been creative for the sake of it and forgotten to communicate!! oops.

2. In terms of art direction, dont have too many elements on the page.

3. Look at every D&AD annual right back to the first ever one... See the masters at work. He mentioned this as our Platignum Pen campaign has been done before. Good for our confidence of a great idea but not good if we are supposed to be cutting edge,fresh and forward thinking creatives.

4. You don't always have to just put in ad ideas in your porfolio, how about other ideas you have about absolutly anything??!?! We agreed, we need to expand our little bakery minds and start baking some beauties! So from now on, Nikki and I are going to be brave and post all and any ideas we have on this site, and hopefully get some comments and maybe inspiration for our work. Right here we go......

Emily