Leith

We have been away for far too long! Mainly and admittedly because we have been left a little deflated after our rambles around the country! We love the constructive criticism and know that we have a long way to go, but our portfolio is still feeling a little bruised!

Our last crit took us to Leith in Edinburgh where we met the creative director Gerry. Lovely guy and knows his stuff! A few comments he made about our work:

1. Can we describe each campaign in one sentence? If we can't, why not?!? and provided examples like the gorilla,skoda cake, bravia paint, as ads you can talk about in even a few words. So yes, I think he's right we have kinda overcomplicated nearly all of our briefs and perhaps been creative for the sake of it and forgotten to communicate!! oops.

2. In terms of art direction, dont have too many elements on the page.

3. Look at every D&AD annual right back to the first ever one... See the masters at work. He mentioned this as our Platignum Pen campaign has been done before. Good for our confidence of a great idea but not good if we are supposed to be cutting edge,fresh and forward thinking creatives.

4. You don't always have to just put in ad ideas in your porfolio, how about other ideas you have about absolutly anything??!?! We agreed, we need to expand our little bakery minds and start baking some beauties! So from now on, Nikki and I are going to be brave and post all and any ideas we have on this site, and hopefully get some comments and maybe inspiration for our work. Right here we go......

Emily