Here's a top tip, twist it and it won't stick

Does anyone else love the Jamie, Sainsburys ads? Not for sheer creative concepts, or cutting edge art direction, but just because he's acting like a complete twat. Add Jamie, wave a fiver in your face,then hijack a car/bus, tell you how to cook, harrass your family add a "top tip" mix with a lisp and you have a craking ad.
oooh jamie... tut tut. It just confirms, I'm definitely a Ramsey Girl.

Tonight Matthew, Iam going to be...

Whilst blog stalking I came across this guy... Tom Fishburne. Brilliant drawings linked to marketing and consequently has a few books. I particularly liked his “which creative are you” drawings. I'm not sure which one I would come under... maybe genius/wannabe

"Man is at his vilest when he erects a billboard"

As you may have read in a previous post I’m researching into environmentally sustainable advertising. Mainly for my diss but also to integrate into a portfolio idea. I have been questioning if there is such a thing as advertising that has minimal impact on the environment? I came across this quote from David Ogilivy " I have a passion for Landscape, and i have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard." And i think he's right, they are a blot in the landscape and don’t really offer anything back to the world, except being huge communication devises.


Then i started thinking about possible practical ways advertising could improve the landscape. I thought of bio-degradable billboards, of which i soon googled and found a company already making these. http://www.biobanner.co.uk/. It's a great idea, especially good for direct mail. However a tree is a tree and despite what we do to try and create minimal environmental impact, or try to offset our actions and therefor i think digital is still probably the future of sustainability.


One last shot... provided by http://www.inventorspot.com/ I love the simple idea and message it communicates. One more tear... now thats three trees you have killed!







I will keep you posted on my environmentally sustainable advertising ideas.

Getting my name out

I'm currently in a dilema to whether sending out a self promo pack to agencies is the best way of contacting them and getting noticed, or if a simple email and attached PDF is the way to go. We even did a module on self promotion, of which mine looking back at, is slighting on the embarrassing side. I think maybe if you get a great concept to show your creativity, personality, art direction skills, then its a much more appetising way to sell yourself.

But with thousands of graduates sending out useless bits of junk, do many agencies want to just see your book and not gimmicks. I remember seeing on WK's blog how Ida and Fabian got noticed,which is shown in a previous blog of mine.....Attaching a massive poster of themselves looking into the agency, which ultimately got them a placement and job. I have also been told of one team actually stalking a CD for a month, bit creepy.

So let me know of any good promo stories and example work, or if i should just to stick to my good old pdf's and phone calls.