We ended up staying in Luven, where Stella Artois is made. So you've guessed it, our brief was to advertise Stella Artois. The proposition, as it were, was to show Stella in a premium light showcasing it's "authentic quality." We had about a day and half on the brief including a trip to the factory itself and a lesson in pouring the perfect pint. Check out the photos below of the trip. Unfortunately we didn't win, but the trophy still came home to the UK with Julia and Gav picking up first place. We had a really enjoyable trip thanks to the precise planning from Lucy and our delegate Rob at the Newspaper society and the lovely company of Julia and Gav. So thank you!
What did we learn from this trip:
Keep things simple. As is always the case with great adverts, but especially true when communicating to Europe.
Keep smiling. The work that got the most praise made the audience chuckle.
Keep drinking, beer tastes better in Belgium. And that's strong stuff coming from a Cider drinker.
Keep perfecting quickly, 24 hours seems shorter abroad.
Keep chatting, amazing what you learn from your foreign counterparts that are merely just across the English Channel.
More work and info can be found here.
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