As requested here's some clippings of our Lloyds TSB pillow in the latest Digital Arts magazine. Feels great getting to see our work in print.
I'm about to pack for New Blood and have just about finished scamping. I'm frantically trying to get some ideas we've had, drawn for our portfolio surgery appointment at New Blood. Greatly we got an appointment with Augusto Sola of Mother. OH MY! I'm really looking forward to meeting him.
I thought I would post a video which may pretty much some up my next year of placements and job hunting. I'm sure indeed after many a crit and disapointment this video might be relevant and a good slap in the face!
I have been contacted by She Says. An organisation that put on events where top females in the industry share their thoughts and help people to either get started or work their way up.
I have been invited to present my work as part of the next event showcasing new female creatives. She Says looks at the digital side of the industry. At the moment digital probably makes up only 25% of our portfolio, so I think we can definitely get our teeth sunk into more digital work.
Whilst I am preparing a presentation and trying finish our website, one week remains until the New Blood exhibition and one week until we hear our nomination results; commence fingernail biting.
We are very happy to announce that we will be in the graduate guide of Digital Arts magazine, released on June 25th. The Lloyds "comfort for the real world" pillow has been chosen to feature.
Everything is go at uni. We are all getting our books together. Above is a little glimpse into our theme. The wallpaper patterns will form a unique pattern for everyone's portfolio book. I'm getting very excited about London now and the New Blood 'tick list' of jobs to do, are finally getting ticked!
I was very happy to find out that the video Wanderlust, for Bjork, directed by Encyclopedia pictura and produced by Ghost Robot got THREE D&AD yellow pencils! Just a really nice dreamlike video and lovely animation. The making of the video is really impressive, see below. Here is s short preview about the story behind the video, as told by Encyclopedia Pictura to Dazed and Confused:
"Björk is an archetypal nomad, shepherding giant yaks through the Mountains. She does hydromancy to decide whether to take them down a river or not.
A second self, the Painbody Backpack, sprouts from her like a growth and then engages her in an action play which displays their relationship.
The force which compelled Björk to go down river begins to manifest itself in Björk's head and in the physical world. This character, the Rivergod, is a transcendental attractor which pulls her into the future."
We spent an eventful Tuesday trying to navigate through London without the Tubes. But we managed to get to Gyro on time. However, keeping to tradition, National Express are still at the top of my most hated companies. I never have much luck with them and the simplest of A to B journeys always turns into a complex one. Basically this time, the bus driver decided to stop at Earls court (20 min from our final destination) to have a 45 minute break. So 50 passengers angrily got off, after already being over an hour late because of traffic. Anyway, rage over....
Gyro is based in Chelsea, right on the river. The agency, well at least from reception looked very nice. The meeting started with some Polaroid photos taken of us, which felt very much like a model casting, then followed by a quick 5 min flick through our portfolio. Depending on our success, we may be called back for a second interview in two weeks time.
I'm not to sure how the meeting went. We weren't allowed to ask questions about Gyro nor were we given any feedback on our work so we're not too sure how we did, eeeps. We also came to the tricky question of... who's the art director/copywriter? Of which we both promptly answered "a bit of both". This answer didn't seem to impress, which worried us. Now, we know that this team structure is particularly important to some companies, whilst others see you as a creative team, sharing both roles and some even say its an old fashion system that in this day, of less and less copy, this structure is becoming more and more irrelevant. The problem with Aaron and I, is that we both enjoy art direction and copy, yet, we would both say we are stronger in art direction and both okay at copy but it is not our strength. Now, does one of us simply cave in and take a role, or do we simply stick it out and hope that agencies take us the way we are; a creative team, who work well at conceptualising together. Its all a bit confusing. At the end of the day though, we don't want this structure to ruin our chances in interviews, so how much does it really matter?
Whilst we ponder on this situation we have a couple of weeks left to prepare for New Blood and finish our website.
We have just taken our degree show down and get our final degree results on Tuesday 9th! But we cant celebrate too heavily as we are off to Gyro the next day for a 5 min "impress them session", to get a placement. I'm not quite sure what they are expecting, but we can just be ourselves and show them our portfolio.
We have just about got our CV written for Gyro, and it was blummin hard. I haven't ever written a CV for us as a team and wasn't too sure what to avoid or include and how to write about us and show abit of personality etc. I will report more about Gyro next week.
I thought i would attach my current favourite telly ad by BBH, London. I know its been about for a month, but its just the attention to detail that I love.. Tweat magazine, a little man saying hello out a cookoo clock. Brilliant.
Here are some photos from our Degree show. I didn't get a chance to take many photos from our exhibition though.
Still working hard on the theme for our New Blood stand and starting to write a creative team cv,mixed with two jobs, i reckon im in the running for the whitest legs about.;2 weeks of missing the glorius sun is criminal. I think I'm turning into a hermit. So today, yes, im going to get rid of my milky white legs and bask in the sun.(whilst cross stitching for our website of course) Hurah.
We have 3 weeks now to perfect our stand concept for d&ad. We have the 1950's style- "the new golden era of advertising" I'm not to keen on an over done theme though, I think it can steal the limelight away from the work and if done badly can make the work look bad too. But we shall see. I think simplicity and lightness of touch when it comes to props will be the key to a successful stand.
Oh yeh, any tips on writting a Creative team CV? What to include/avoid.
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