Monday, November 30, 2009

The toughest brief yet.

... the annual Agency Christmas Greeting.

Didn't think it would be this hard, the jolliest brief of the year, but when the client is your employer, boy things get tough!
The challenge is to find an original thought about christmas (if that's possible) but still keep its relevance to the agency and promote its creativity. So far we have been failing with this and not getting the balance quite right.

So we had a week on it, researched and found there's a whole load of agency christmas love out there to contend with. See here for a big list of them form 2008.
Some of my favourites are below..








I'll keep you updated on how our first agency christmas card goes. eeps.

5 comments:

Tom said...

Hey. Good luck with the brief. What agency are you at?

Anonymous said...

Whats the name of your agency?

The Idea Bakery said...

Hi both its

Hicklin Slade and Partners, HS&P

Tom said...

When you're asked to do these, are you saying Happy Christmas to a particular client, or just to everyone, from the agency generally?

Because, like with the VW one and the microwave one, it seems you have to have an element of a client in there to play off. Finding the element of 'christmas' in their product/service/brand.

Am i making any sense?

The Idea Bakery said...

hi,

its to say happy christmas to all their clients and associates, so very general i'm afraid!