The brief has been set. A week today we have the presentation at AMV in Marleybone with Tim Riley.
The brief:
The Restaurant Association
Back ground:
Restaurants are being hit hard by the credit crunch. Instead of eating out people are either cooking for themselves or ordering takeaways. So whereas Dominos, KFC and McDonalds are all taking on more staff, restaurants are laying off people, and in some cases closing down all together.
The Restaurant Association represents the interests of Britain's restaurateurs and they think it's time to act. They want to run a campaign to encourage people to eat out.
Strategy: Up to you.
Media: Any
I think the brief is a really interesting topical route and certainly challenging.
After the presentation we have an appointment with MajorPlayers, recruitment specialists. I'm so far a bit wary of recruitment consultancies but they may change my mind. I would like to know other peoples thoughts on them and past experiences. Is it really a route to go down considering we graduate in three months and the road looks rocky.
2 comments:
Wow, what a great opportunity? I am a third year student from CSM, which college are you in? Peter Souter visited CSM a couple of weeks ago, he said Tim Riley is the best copywriter in the country. Good luck.
G
Im at university of Gloucestershire. No pressure there then! Ha ha, been racking m brains, this brief will be tough to crack. Well crack brilliantly. Are you in a team at CSM?
Are you exhbiting at new blood?
emily
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