Yet another brief set. This time by FARM. The brief it to promote/ raise awareness for National Book Tokens. MMMM. Bit boring but we are thinking a good challenge. It's going to be hard to persuade someone to get a book token over any other gift. I mean in the brief it says a stat like 65% of adualts read, potentially that's a big market to tap into. But who cares when, WHS, John Lewis, Waterstones all do their own tokens and personally i only remeber book tokens as a naff prize the school library would give you if u entered one of their competitions. So stigma, image, and other book shop competions to shred. See below for some of FARM's work for National Book Tokens:
Off that track, I might be moving to london soon, does anyone have any suggestions of good areas to live in?
Also DANAD, extended the deadline for a few briefs for another week. Apparently because of lack of entries... mmm like 4,000 entries wasn't enough to judge. Dammit.
I did fancy entering again, but i have had enough of competition briefs, for now.
We have started our website. At the moment, its pretty simple and lacks a brand identity/ concept. But do we need to actually brand ourselves? Or is that all a bit tack and try hard? Shouldn't the work speak the loudest?
3 comments:
Hey, we found South of the River is cheaper, but still nice!!
South East is best! Bugger North London, it is not nearly as green and lush!
Just to be controversial we'd advise North of the river and East if possible. Look in areas like Bethnal Green & Mile End for nice and affordable places. You're also within a stones throw of the 'Trendy' East-end, it sure is inspirational! Good Luck! P&D
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