Gordon

I have just finished listening To Gordon Ramsay's Humble Pie Audio Book. Its a really fantastic listen. I admire his gutsy work ethic and of course his voice so I have been drawn to this new advert for Gordons Gin! I don't think the concept for this advert is at all ground breaking but because it is Gordon Ramsay and the art direction and sound works lovely together it makes for a "tingly tum" ad. It was directed by Jay Gelardi, written by Jim Stump, Jay Gelardi and Phil Wilce (Agency Republic) and feature music from The Switches. I think this advert pushes my buttons because I can practically feel exactly what Gordon is feeling when the Gin gets poured over him ( See my cannes lion film in previous post.)