Sour Marbels

I really love these press ads by Ogilvy & Mather, India. A nice concept and lovely art direction. I can imagine this concept working really well in tv format. Imagine trying to get a scenario which would last 30 seconds of animals spitting out another animal, which would spit out another animal and so on, which eventually leads to a human spitting out a sour marbel, done in a kind of "walking with dinosaurs" realistic animation style. It reminds me of the kids rhyme "There was an old woman who swallowed a fly, who swallowed a spider, who ...."