Twiggy after
Oh dear, Twiggy may have screwed up the use of airbrushing in adverts.
Well, of corse not Twiggy herself, but her picture of perfect eyes in the new Olay advert got more than 700 complaints.The excessive use of airbrushing has over exaggerated the look of Twiggy in the image, misleading the products abilities and sending out a message to women that is completely unreal and unachievable to obtain by using this product. These complaints have since prompted the ASA to ban the advert.
From my point of view, a little airbrushing doesn't hurt. After all nearly everything, from cars to food are smoothed out, made brighter, made sleeker and exaggerated. Its an after affect technique like any other, done to make the product appear at it's best. However, I agree there does need to be a point at which the ASA notices that over exaggeration of products has turned into lies. The question though, where?
4 comments:
more posts like this please :) your blog had started getting a bit boring for a while
Dear Anon,
I have to admit i did neglect the Bakery for awhile. So full steam ahead again for the new year.
Cheers for reading
Good post and I agree totally. I'm actually misfortunate enough to work on Olay (booooooo) and not this ad i may add, but i can assure you that it actually WAS twiggy who airbrushed herself to this degree (not literally, her photoshop skills are only about 8/10 at best), but she along with the client insisted on nothing less.
Very interesting....
so it seems like it's less of the heavy handy work from artworkers and more from the model trying to protect her trademark eyes.
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