Twiggy after
Oh dear, Twiggy may have screwed up the use of airbrushing in adverts.
Well, of corse not Twiggy herself, but her picture of perfect eyes in the new Olay advert got more than 700 complaints.The excessive use of airbrushing has over exaggerated the look of Twiggy in the image, misleading the products abilities and sending out a message to women that is completely unreal and unachievable to obtain by using this product. These complaints have since prompted the ASA to ban the advert.
From my point of view, a little airbrushing doesn't hurt. After all nearly everything, from cars to food are smoothed out, made brighter, made sleeker and exaggerated. Its an after affect technique like any other, done to make the product appear at it's best. However, I agree there does need to be a point at which the ASA notices that over exaggeration of products has turned into lies. The question though, where?
