Antoine Bardou-Jacquet

Welcome back to the Idea Bakery in 2010.

Work is calling and just to finish off the blog for the new year I thought I would look at the poll I set up asking which ad you thought was 'ad of the decade'. The winner, with 50% of the votes goes to Honda Cog, which totally contradicts ITV's Ad of the Decade Hovis, Go On Lad. (Although granted my sample size is minute!)

1. Honda Accord- Cog
9 (50%)

2. Hovis- Go On Lad
2 (11%)

2. Skoda Fabia- Cake
2 (11%)

4. Cadburys- Gorilla
4 (22%)

5. Compare The Market- Compare the Meerkat
1 (5%)


After a little research into this 6 million pound ad I discovered It was directed by Antoine Bardou-Jacquet.
Bardou-Jacquet now works for the production company Partizanlab.

Antoine certainly boasts a healthy CV, jam packed with campaigns he's directed such as:










Impressive stuff and it's easy to see why he's a top agency favorite.

Spam

This fake spam giveaway from mother has had some mixed reactions on Creative Review. Although it is highly likely to be staged, I still love the strategic thought of using spam and twisting it's negative connotations to become a leverage to highlight something positive, generosity. Not sure I would have replied to the email myself, but really does challenge your perception of genuine generosity and giving at Christmas. But despite some people's negative reactions towards the idea of using spam, it's still certainly a unique way for an Advertising agency to send out their Christmas greetings.

ITV, Ad of the Decade goes to..

dah dah dah.....Hovis, Go on Lad.

Outrageous. Who the hell voted for the Hovis ad? Kim Marsh? Steven magic boy? Antony Worrall Thompson? Ben Shepard? George Sampson? Or any of the other shite C listers they got critiquing the ads?

Mirrored by the classic Hovis ad from the 70's, Go on Lad relived the same journey the boy took but over 120 years, passing through numerous decades to bring the loaf to the table. I think it's a nicely directed advert and a medioca concept, but to beat Honda Cogs, the iconic Gorilla or even VW Dancing in the Rain, leaves me feeling a little disappointed. The top 5 ads "voted" were as follows

1. Hovis - Go On Lad
2. Skoda Fabia - Cake
3. Compare the Market-Compare the Meercat
4. Honda Accord - Cog
5. Cadburys - Gorilla

So mini poll opposite- who's your number one advert of the decade out the top 5 shown?

The process

A nice and perhaps very honest illustration of the creative process.

End of the Airbrush?

Twiggy before


Twiggy after


Oh dear, Twiggy may have screwed up the use of airbrushing in adverts.

Well, of corse not Twiggy herself, but her picture of perfect eyes in the new Olay advert got more than 700 complaints.The excessive use of airbrushing has over exaggerated the look of Twiggy in the image, misleading the products abilities and sending out a message to women that is completely unreal and unachievable to obtain by using this product. These complaints have since prompted the ASA to ban the advert.

From my point of view, a little airbrushing doesn't hurt. After all nearly everything, from cars to food are smoothed out, made brighter, made sleeker and exaggerated. Its an after affect technique like any other, done to make the product appear at it's best. However, I agree there does need to be a point at which the ASA notices that over exaggeration of products has turned into lies. The question though, where?

Advertising Agency of the Decade

Well done Mother. See their show reel here.

Trunkated Trunk

Eugenie Scrase wins School of Saatchi with her found tree trunk on a fence. Not a fan of Scrase's earlier work( including a whistle hanging from a rail, a zoo without animals) and I was tad annoyed she won the whole show. But her last piece, shown above was probably the best at the final exhibition *dammit* It was a bold move and I have no idea how she persuaded the council to let her cut the whole trunk complete with two fences. Who said found art was lazy?!

Website collection:Platypus Services

Some beautiful retro wit.

Be judged by what others do.

We were lucky enough to go to the DMA awards 2009 last Thursday, for a night of entertainment, posh nosh,awards and dodgy dancing.

We both had a great evening and saw some interesting work to get our cogs ticking. Overall though, the night was dominated by Proximity London, who with their RNLI campaign won the Grand Prix prize and NINE GOLDS! The campaign quite simply used famous video bloggers and got them to spread the word about RNLI to the Vlogger's followers. They did this by sending the Vloggers a small package with which they had to open online. Not only did they reach there target audience, they reached alot of people and with a very small budget. click here for all the winners.

in awe.

probation over.

Phew!
Artist impression- By head of copy.

An Ogivly Christmas

Nice little iphone app from Ogilvy. It creates snow over images so everyone can have a white christmas. Simple and sweet.